About a year ago, I opened an Instagram account. As a marketer, I wanted to test out that social media channel. These are my takeaways.
Tag: B2B marketing
Christmas is a good holiday to demonstrate that there are nuances to cultural practices. Even among Western Christian countries, cultural misplacements occur.
In this post, I discuss how the practice of sending holiday greeting cards differs in Canada, the USA, the UK and France.
French and English use the same punctuation marks, but not in same ways. This article reviews three such differences that will help you improve your translations and written English.
Marketing activities either try to get a product to a customer, or get a customer to a product. Which is which, and which is best for your marketing strategy?
I spent my last evening in Boston at a “Rate My Pitch” meetup event, learning cold emailing hacks from some sales pros. Here are my 5 key take-aways.
I assumed that most marketing professionals got their industry content from similar – if not the same – sources, but a little survey I conducted among my contacts demonstrates that the sources and volume of marketing content read can differ quite a bit by type of marketing job.
Both content and inbound marketing involve writing, but they are not one and the same! This article reviews both and gives a brief explanation of the inbound marketing methodology.
This post reviews what a digital nomad is, what it isn’t, and the advantages to hiring a digital nomad.